We wondered for a brief second if the early return of the Starbucks Pumpkin Spice Latte would make us appreciate it less, but then we remembered that it’s delicious and who cares.
Do you hear that? It’s the sound of a chorus of “ahhs” as the nutmeg-y goodness of a million Starbucks Pumpkin Spice Lattes is guzzled fervently. And it’s coming back sooner than you think. Usually the return of Starbucks Pumpkin Spice Latte more or less correlates with the beginning of fall, but Starbucks is bringing it back even sooner. The official return date is actually September 2, but , but according to Twitter, the Starbucks favorite may be back as early as August 25, and that’s only 10 days away!
Grub Street confirms that certain Starbucks locations have already gotten shipments of the Pumpkin Spice syrup, but maybe they are just stockpiling in anticipation.
Even Jimmy Fallon made a joke about it this week, and we’ll happilytake his monologues as our primary source of news and information, especially when it comes to delicious caffeinated drinks.
"Starbucks is bringing back its fall drink, the pumpkin spice latte, a month early..." http://t.co/5NNMttQ7SW pic.twitter.com/hQZ8HEkpgf
— Fallon Tonight (@FallonTonight) August 15, 2014
We have reached out to Starbucks for confirmation, but have yet to receive a response. We’re holding out, because our dream is to sip a Pumpkin Spice Latte poolside. It’s kind of like Christmas in July.
For the latest happenings in the food and drink world, visit our Food News page.
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi
8 Boozy Recipes To Spike Your Favorite Starbucks Order
Before summer comes to a close, we’re drinking all the iced and frozen cocktails we can get our hands on. But since the ongoing pandemic has turned us all into home bartenders — and since Starbucks has over 14,000 U.S. locations offering over 80,000 drink combinations — we’ve decided to get creative by boozifying some of our favorite drinks.
In each recipe below, we’ve spiked 12-ounce (“Tall”) Starbucks iced teas, coffees, and Frappuccinos with liqueurs, wines, hard seltzers, and spirits. A standard pour for spirits and liqueurs is 1.5 ounces. When using wine and hard seltzer, we suggest a 1-to-1 ratio of booze to the original beverage.
Each recipe serves two, but can easily be scaled up or down depending on personal preference. When making these drinks on the go, simply ask your barista for an extra cup to make for easy sharing. Read on for our sweet suggestions.
Iced Pineapple Matcha + Rum
Health cleanse meets beach vacay in this refreshing iced drink. Ginger and pineapple flavors, combined with earthy (and caffeinated) matcha, make for an ideal daytime sipper. Rum takes this drink to the next level, adding to its tropical feel and making it the perfect pair with a boozy brunch.
Pour the original drink into two glasses, stirring as much rum as you’d like into each. Add some extra ice, stir, and enjoy.
Pink Drink + Sparkling Rosé
This viral drink needs an equally Insta-worthy companion: rosé. The Pink Drink is made with strawberry, acai, and passionfruit flavors, and coconut milk gives this sipper its creamy texture. Light, fruity rosé complements this drink’s springtime flavors, while bubbles add levity to this otherwise creamy drink. Pour sparkling rosé as desired into the drink for a spritzy, low-ABV treat ideal for day drinking.
Pumpkin Cream Cold Brew + Baileys
Though it‘s typically thought of as a late-fall treat, Starbucks’ Pumpkin Spice Latte may be returning to stores earlier than ever this year, with a potential release date of Aug. 28. But while we love a good PSL, we’re sticking to iced drinks until at least mid-September. If you’re craving pumpkin but want to avoid melting in the summer heat, try out the Pumpkin Cream Cold Brew, sweetened with vanilla syrup and topped with foamy pumpkin cream. Add a shot of Baileys Irish Cream to spice up your weekend mornings (or a WFH afternoon — we won’t judge).
Passion Tango Tea Lemonade + Lemon Hard Seltzer
Light, fruity, and bubbly, this drink is everything a summer cocktail should be. Passion Tango Tea Lemonade is rich with flavors of hibiscus, lemongrass, lemon, and apple. For a drink that serves two, combine the drink with a can of lemon hard seltzer — which accentuates this drink’s citrus flavors — pour into two glasses, and enjoy outside.
Caramel Frappuccino + Bourbon
This blended coffee drink is full of caramel goodness, making it the perfect pair for honeyed bourbon. Stir as much bourbon as desired into this coffee milkshake, or add to the blender with extra ice. Share with a friend or drink it yourself.
Iced Golden Ginger Drink + Tequila
For a tropical vibe, add some tequila to this spiced, fruity beverage. Pineapple, coconut, ginger, and turmeric flavor this golden sipper. Citrusy tequila adds depth to this drink and makes it an ideal poolside libation.
Iced White Chocolate Mocha + Godiva White Chocolate Liqueur
Looking for something decadent? This chocolatey, creamy cocktail is even tastier with a boozy kick. Add some Godiva White Chocolate Liqueur to this sweet, coffee drink, and you’ll never drink an Espresso Martini again.
Strawberry Acai Lemonade Refresher + Vodka
Need an extra boost? Forget Red Bull vodkas. For a drink to pair with picnics in the park, try spiking a Strawberry Acai Lemonade Refresher. With sweet notes of strawberry, passionfruit, and acai, this caffeine-forward sipper can turn into your new favorite cocktail with the addition of vodka. And if you want to lean into the beverage’s sweetness, try it with a flavored vodka, such as Deep Eddy Lemon.
Starbucks starts Pumpkin Spice Latte season earlier than ever
The weather may be hot and humid, but Starbucks says autumn has arrived.
The java juggernaut has put the chain’s insanely popular Pumpkin Spice Latte — PSL to its fans — back on the menu, along with other fall favorites. Aug. 25 is the earliest release date ever.
The PSL addition comes a week after Dunkin’ Donuts kick-started the season with the release of its pumpkin-flavored latte, brewed coffee, doughnuts, muffins and doughnut holes.
For the uninitiated, Starbucks’ signature fall drink combines espresso and steamed milk with pumpkin, cinnamon, nutmeg and clove flavors. It’s topped with whipped cream and pumpkin pie spices.
The autumn lineup also includes the Pumpkin Cream Cold Brew, Salted Caramel Mocha, Salted Caramel Mocha Frappuccino, and the trio of baked goods — pumpkin scones, pumpkin bread and pumpkin cream-cheese muffins.
Before this year, the earliest-ever drop date in the PSL’s 16-year history had been in 2014 when Starbucks selected Aug. 26 to unleash the pumpkin-mania. Last year’s date was Aug. 27.
This Homemade Pumpkin Spice Latte Tastes Better Than Starbucks (& It’s Cheaper!)
In a small saucepan on the stove over medium heat, melt pumpkin purée with pumpkin pie spice for a few minutes. Stir in sugar.
Add milk and vanilla extract and whisk mixture together until warm, not boiling.
Blend milk with a frother or hand blender until frothy. Pour the sweetened pumpkin milk mixture over coffee. You can adjust more or less coffee depending on how strong you would like the flavor.
Top with whipped cream and a dash of pumpkin pie spice, if desired. Enjoy!
Starbucks fans &ndash make this easy Pumpkin Spice Latte at home!
It&rsquos fall (or close enough) and time for our favorite warm and frothy seasonal drink &ndash the pumpkin spice latte! Whip up your own DIY version using real pumpkin puree whenever the mood hits.
This easy drink recipe is so simple to make, and it rivals any coffee shop. Not only that, but it&rsquos so much cheaper to make your own at home, too!
Pumpkin spice is life&hellip but actual pumpkin is better!
Unlike traditional pumpkin spice lattes, our version uses real pumpkin purée to get your fall flavor fix. I promise this will taste even better than using a syrup! Plus, it&rsquos super easy to melt the purée with a little pumpkin pie spice along with your favorite type of milk.
Starbucks brings back Pumpkin Spice Latte earlier than ever before, according to reports
The unofficial drink of autumn will return to Starbucks nearly a full month before the last day of summer.
Workers told Business Insider the PSL will return Tuesday, Aug. 27, the earliest it has ever officially appeared on the Starbucks menu.
Starbucks has not officially said when the latte will return, and a representative told Business Insider “the company had nothing to share on the topic at this time.”
August 27 might be the earliest official launch, but it’s only a day earlier than 2018’s return.
Before last year, Business Insider noted, the PSL officially launched on the Tuesday after Labor Day every year. In 2018, that changed to the Tuesday before Labor Day, which would also be this year’s launch.
Dunkin’ Donuts is hoping to jump on the pumpkin spice train earlier than Starbucks.
The doughnut chain's full pumpkin menu — including the new Cinnamon Sugar Pumpkin Signature Latte — debuts August 21. Dunkin' will bring back its classic pumpkin-flavored coffees and muffins, and introduce a pumpkin espresso.
Good things come in small packages - just like these hit scones that have been a staple Starbucks favorite for years.
Unlike many scones that end up too dry and tasteless, these miniature scones are moist and full of great vanilla flavor. They’re deliciously sweet and creamy, with real vanilla bean in both the dough and the glaze. Want to make some great scones? Make these.
For more of my copycat Starbucks recipes, click here.
Several years ago, when this moist, lemony frosted pound cake used to be called "Lemon Loaf," it was discontinued from the coffee house chain along with the banana and pumpkin flavors, and customers were outraged. The "Loafies" (my word for them) protested and demanded that the beloved sweet loaves be returned to their rightful pastry display case, and in early 2014, the treat was brought back.
Today the Iced Lemon Loaf Cake (its new name), is made by the bakery chain La Boulange that Starbucks acquired in 2012, and it is a little different than the one I cloned years ago. So, I headed back down into the underground lab for a re-hack of this loaf cake, which will now produce a better lemon loaf that is bigger, moister, less oily, more buttery, and tastier than the previous version. If Starbucks ever ditches your Lemon Loaf again Loafies, I've got your back. right here with a hack.
It’s about time for Top Secret Recipes to hack one of Starbucks all-time bestselling baked snacks. For this banana bread knock-off, I settled on a blend of both baking powder and baking soda for a good crumb and dark crust that perfectly resembles the original. And I decided it best to go big on the dark brown sugar, not only for flavor but also because the extra molasses in the darker brown sugar triggers a helpful leavening boost from the baking soda. It’s also important to know that an accurate clone must have both walnuts and pecans in the mix, because that’s what’s really in it, according to the official Starbucks website ingredients info. All other copycats I saw got it wrong when it came to the nut blend, so if you want a true clone, this is the hack to bake.
I've cloned a ton of drinks and treats from Starbucks. See if I hacked your favorite here.
America’s biggest coffee-house chain has come up with another way to sell us a seasonal pumpkin drink, and this one is pretty damn good. Cold brew coffee is mixed with vanilla syrup and ice, then a pumpkin spice flavored cream is layered on top. If it's in a clear glass you'll see the creamy topping slowly sinking to the bottom like a lava lamp, and the color of the drink will change to a light autumn brown.
To make our own version of this drink at home we start by making the secret pumpkin spice syrup from my Pumpkin Spice Latte recipe posted last year, but this time I’m adding an extra tablespoon of pumpkin. You’ll have plenty of this syrup left over to make several more drinks.
The rest is easy. Grab your favorite cold brew coffee and mix it with some vanilla syrup (like this one from Torani). The cream topping is made by mixing cream with 2% milk in a blender, just until thick. After adding the pumpkin syrup, you pour the topping over your coffee and top it off with pumpkin spice.
You've just hacked Starbucks new autumn-in-a-cup. Now, how about making some of their famous pastries?
The PSL is doing A-OK at Starbucks. In 2018, Starbucks moved the release of its seasonal Pumpkin Spice Latte from September to August in anticipation of record sales for the 15-year-old product. According to Nation’s Restaurant News, consumers in 2017 “visited PSL establishments twice as many times as typical patrons,” most likely because they know the drinks are around for only a short time.
The trick when hacking this Starbucks superstar is making a perfect clone of the syrup used in the drink. I found a friendly barista who was willing to squirt a little of the secret syrup into a cup for me to take back to headquarters for examination. Back in the lab I discovered the mysterious light orange–colored syrup had no spice particles in it whatsoever, meaning the flavors are added as extracts or oils. Most home cooks like you and me cannot get such ingredients, so I had to come up with a formula using easily accessible ground spices and pumpkin puree.
Using pumpkin pie spice makes this recipe easy and is much cheaper than buying all the spices separately. Pumpkin pie spice is a convenient blend of cinnamon, ginger, nutmeg, and either allspice or clove, and it’s found in practically all food stores. For our hack, the blend is combined with a sugar solution and cooked until syrupy, then sweetened condensed milk is stirred in. Condensed milk is also used in the original syrup at Starbucks—according to the ingredients list—which is why the syrup they use is opaque and creamy. When your syrup is done, add a couple tablespoons to your latte, then top it off with whipped cream and a sprinkling of more spice.
Lattes are made with espresso, and in this case you’ll need a double shot, which is about ¼ cup. If you can’t make espresso, then make some strong coffee and use ½ cup of it. If you don’t have a way to steam milk, you can heat it up in the microwave for 2 minutes or until hot, then make it foamy with a milk foamer, immersion blender, or whisk.
Now, how about using that leftover syrup to make a Starbucks Pumpkin Cream Cold Brew?
What Marketers Can Learn from Starbucks Pumpkin Spice Latte (PSL)
Marketers are having a hay-day (pun intended) with pumpkin spiced everything – and this year the ubiquitous squash made its annual return before we even had time to store away our white linen shorts. As the weather in Atlanta shifted from a suffocating 92 degrees to a sweltering 89, autumn lovers everywhere marked their calendars for August 28 th and the return of the pumpkin treat that started it all: Starbucks Pumpkin Spice Latte (aka “the PSL”).
When Fortune, Business Insider, and practically every other news outlet, announced the 2018 debut of this sweet coffee drink, Millennials across the nation dusted off their booties for fall-themed Snapchats, as Marketers everywhere turned to the drawing board with one question:
“How can we capitalize on this PSL craze?”
After all, since the seasonal offering’s inception in 2003, Starbucks has sold over 350 million Pumpkin Spice Lattes. And, Nielsen reports that 2018 sales of products with pumpkin flavorings reached roughly $489 million (in the 52 weeks ending August 25, 2018) – which is an all-time high and a 15.5% growth from 2017. Historically used for pie-making, this aromatic spice blend consisting of pumpkin, cinnamon, nutmeg, ginger, and clove, is now rearing its round, orange head everywhere you turn.
No doubt, brands everywhere are racing to new product development with pumpkins in hand. From food to liquor to gum, candy, beauty products, household items, pet products, and even deodorant (what!), pumpkin spice is dominating all other seasonal flavor and aroma trends. But for all the gourd-haters out there, you can rest assured that as quickly as pumpkin jumped on our summer shelves, most of the products will creep away by the end of November.
The pumpkin product market is clearly saturated, so I’m not suggesting you throw some spice on your products and call it a day. Seasonal or otherwise, it’s imperative that any new product or service offering is rooted in your brand’s Story, that you have a clear Strategy, and aligned Systems (people, processes and technology) in place for R&D, positioning and launch.
Starbucks approach to Storytelling
Start with your Story and start from the inside out. If your own employees aren’t your greatest brand ambassadors, then who will be? This is something that Starbucks excels at. For a brief stint right out of college, I worked as a Starbucks barista. And, aside from the much-needed, never-ending stream of caffeine it gave my 21-year-old body, it made me feel part of a bigger plan and a bigger purpose that revolved around social impact. I remember feeling empowered after the new hire training sessions and like we (as a brand) were really making a difference in our customers’ lives, in our neighborhood, and in the lives of farmers, producers, and coffee growers.
At its core, Starbucks’ brand is about human connection. And, their approach to marketing the signature fall drink is no different: it’s based on creating a community that’s rooted in authenticity and fueled by customers’ experiences of the brand. They have extended their in-store coffee shop culture to the digital space by creating highly engaged social media platforms that thrive off of user-generated content and making the customer the hero. Forbes stated, “Starbucks is at the leading edge of a fresh approach to brand storytelling. While other brands are creating content about their products, Starbucks is building a stronger, emotional connection with its customers through stories that reaffirm people’s faith in humanity. The stories further cement the relationship between the brand and its loyal customers.”
Scarcity Marketing Tactics
There’s no question that PSLs could sell year-round just ask the 37,000+ members of Starbucks “Leaf Rakers Society” – a private Facebook group designed for pumpkin-consuming, scarf-wearing, sweater-wearing, year-round-fall-lovers. Yet, limited availability is part of the reason we’re even talking about pumpkins today in the first place. You probably aren’t seeing much hype about vanilla lattes on your newsfeed.
Scarcity generates a sense of urgency. And, the fact that PSLs are only available for a short period of time in limited quantities is appealing. I vividly remember when the small store I worked at was on its last bottle of pumpkin spice syrup. We told a customer that it would probably be the last day for the drink, so she quickly ordered six more to take to her fellow pumpkin-loving coworkers. Dr. Michael Lynn, a professor at Cornell explained the following three reasons why scarce items increase desirability: they feel exclusive, appear more valuable and make people feel powerful. If you have ever fallen for an e-commerce site’s, “Hurry! Only 2 left in stock!” message, then you have been the subject of a scarcity marketing tactic.
On top of product scarcity, another approach is information scarcity – leaking just enough information to get people talking and searching for more. The Starbucks PSL rumor mill started swirling weeks before the launch when they said, “It’s never too early to celebrate fall, right?” on Twitter. Apple is also notorious for this: dropping hints and teasing us with images that say things like, “Wish we could say more.”
Using scarcity tactics, in limitation, can work as a great motivator for conversion. But, don’t expect scarcity to create loyalty. The long-term success of your brand depends on creating consistent and authentic experiences for your customers. Demand is built and nurtured over time, but only when the right Story, Strategy & Systems are in place to sustain it…and maybe when a little bit of pumpkin is thrown on top.
Starbucks brings back Pumpkin Spice Latte earlier than ever
If it feels like pumpkin spice season begins earlier every year, you’re right. Beginning Tuesday, Starbucks will begin selling Pumpkin Spice Lattes across the United States and Canada, marking the drink’s earliest release ever.
Also returning is Pumpkin Cream Cold Brew, an iced-drink topped with pumpkin cream cold foam and a dusting of pumpkin spice that Starbucks launched in 2019. The two fall-themed drinks are in addition to two seasonal pumpkin-flavored bakery items: a pumpkin scone and a pumpkin cream cheese muffin. Last year’s fall menu launched on August 27.
The PSL, as it’s often referred to, has been a popular item on Starbucks’ menu for nearly two decades sparking joy and excitement among its loyal fan base. Starbucks has sold more than 400 million PSLs since the drink’s introduction in 2003.
Although the drink hit Starbucks’ menu earlier than previous years, Dunkin’ already beat its competition to the punch. Dunkin’ made its fall lineup available earlier than ever before, too, rolling it out on August 19. This year, Dunkin’ added its own PSL for the first time, which is available hot or cold. Maple and pumpkin-flavored sweet treats are also new on its menu.
These seasonal items build hype and awareness for brands in the competitive fast-food space. Starbucks and Dunkin’ are betting the items will boost sales and attract customers, many of whom are in new routines during the pandemic. Both chains recently reported weak earnings as people ditched their commute in favor of working from home.
Both brands reported deep declines in revenue and visits, because people aren’t stopping by as much in the mornings. Starbucks CEO Kevin Johnson previously said the “disruption to the weekday morning routines, notably commuting to work and school, is a headwind.” Dunkin’ said its sales have shifted from early morning to midday with people buying non-coffee drinks and snacks.
Starbucks Brings Back the Pumpkin Spice Latte Earlier Than Ever
The chair released their signature fall favorite as of yesterday.
Fall is here! Well, not quite — but Starbucks has jumped the gun this year and released the infamous pumpkin spice latte as of yesterday — earlier than it ever has before!
It might seem a little soon for pumpkin spice, being that it’s still August and many areas in the country have actually been experiencing pretty high temperatures over the last few weeks. Starbucks, however, has decided that now is the perfect time for the return of their beloved fall beverage — even if we’re a month out from the season.
As of August 25, you can now enter (or drive-thru!) your local Starbucks and pick up a warm pumpkin spice latte or an iced version topped with whipped cream. The coffee chain has also brought back their pumpkin cream cold brew and their seasonal bakery items — a pumpkin scone and a pumpkin cream cheese muffin — to join in the festivities.
So what was the rush in bringing back the PSL? While some may think it’s pretty early, Dunkin’ actually beat Starbucks to the punch by releasing their Fall lineup on August 19th. The Dunkin autumn seasonal menu includes their own pumpkin spice latte, pumpkin flavored coffees, a chai latte, a pumpkin flavored donut and muffin, their apple cider donut and munchkins, and a maple sugar bacon breakfast sandwich.
But it’s not just because competition is in the air. Reports show that sales for both chains are suffering amid the coronavirus (COVID-19) pandemic. With more people working and going to school from home, revenue has dropped since folks aren’t stopping for their daily coffee and breakfast on the morning commute.
Starbucks CEO Kevin Johnson said that the “disruption to the weekday morning routines, notably commuting to work and school, is a headwind.” Representatives from Dunkin’ have also stated that their sales have shifted from early morning to midday, and that folks are opting for more non-coffee drinks and snacks. It’s no doubt that both chains are hoping that the early release of fall season items will help boost sales.
So while it’s not quite sweater weather yet, give yourself permission to indulge in a PSL a little early this year — especially if you’re a fan of Starbucks. Your taste buds will certainly not know the difference!
Starbucks and Panera Revamp Pumpkin Spice Lattes to Have Actual Pumpkin
NEW YORK (AP) – Starbucks and Panera are each hyping reformulated versions of their pumpkin spice lattes in a fight to win over fans of the drink in coming weeks.
Starbucks Corp. said Monday its version of the concoction this year will be made with real pumpkin, and without caramel coloring. The change comes after blogger Vani Hari, known as the Food Babe, criticized Starbucks last year for the drink’s ingredients and its lack of transparency around the issue.
Panera meanwhile, also said its pumpkin spice latte this year will be made “entirely without artificial colors, flavors, sweeteners, preservatives or high fructose corn syrup.” The chain plans to offer samples Tuesday in Seattle, where Starbucks is headquartered. The sampling will be across the street from the first Starbucks location by Pike Place market, according to a Panera representative.
Panera Bread Co. says its version of the drink also has real pumpkin and will be sold in its stores starting Sept. 9. Starbucks has not yet said when its drink will be available.
The popularity of the pumpkin spice latte at Starbucks has made it common offering on menus at other chains during the fall.
Starbucks CEO Howard Schultz has called the pumpkin spice latte the company’s “most popular seasonal beverage ever.” In late 2013, he said sales of the drink were as strong as ever “despite the proliferation of knockoffs and copycats.”
The company even has a Twitter account set up for the drink, which has more than 82,000 followers.