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McDonald’s to (Temporarily) Change Its Name in Australia

McDonald’s to (Temporarily) Change Its Name in Australia

The American fast-food chain to be called Macca’s

For the first time ever, McDonald’s will be changing its name, only temporarily, at some of its locations in Australia, according to Business Insider. The fast-food chain will be called Macca’s, an affectionate nickname many Australians have for the Golden Arches, according to Reuters.

Some 13 restaurants, starting with the McDonald’s in New South Wales, are changing their signs. The move is in honor of Australia Day Jan. 26, a public holiday that traditionally commemorates the landing of Captain Arthur Phillip at Port Jackson in present-day Sydney, thereby claiming Australia for the British Empire. Australia Day includes sports competitions, concerts, and fireworks over Sydney Harbour.

"We're incredibly proud to embrace our 'Australian-only' nickname," said Mark Lollback, the company's chief marketing officer in Australia, according to Reuters.

The McDonald’s signs will return Feb. 4.

Lauren Mack is the Special Projects Editor at The Daily Meal. Follow her on Twitter @lmack.


McDonald’s to (Temporarily) Change Its Name in Australia - Recipes

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

When you know you have to change so much in your company, it's easy to forget some of the consequences.

You race to implement this and that and don't adequately think about, say, what your employees might think of it all.

This seems to be happening to McDonald's.

As the fast-food chain tries to catch up to, well, food trends that have been established for some time, it's not stopping to make sure that its employees are still on the bus.

As Bloomberg reports, the more McDonald's introduces, fresh beef, touchscreen ordering and delivery, the more its employees are thinking: "Oh, please. This is all too much work."

And let's not even start with all those who order via the app.

The complaint, you see, is that it's all very well asking your staff to do more things -- and more complicated things -- but if you don't give them a raise and don't staff restaurants accordingly, the employees make it known.

This was someone a franchisee revealed at the beginning of this year.

"Employee turnover is at an all-time high for us," he said, adding "Our restaurants are way too stressful, and people do not want to work in them."

Unemployment is at very low levels. People -- especially the young -- don't have to work at McDonald's.

I asked McDonald's whether it was seeing an employee turnover problem. I will update, should a reply be delivered.

The company denied to Bloomberg that it was seeing a turnover problem.

A spokeswoman said: "Together with our owner-operators, we are investing in all necessary training to ensure successful implementation of any changes in our restaurants."

Sometimes, you don't know what was really necessary, until reality has struck midnight.

Given how thin McDonald's margins are, how competitive can it be when it comes to hiring?

Yes, many fast-food restaurants are surely facing similar issues with finding people who want to work there.

Industry experts say turnover if the highest since they began keeping records more than 20 years ago.

Drive-thru times are also slowing. A visit to my local McDonald's a couple of weeks ago featured a line so long that I did the unthinkably sane.

I parked the car and walked in.

Of course, technology is supposed to solve all the world's problems, while simultaneously eliminating the need for many people.

Would there not be a rich and pleasurable irony, if people saw technology being introduced and walked out, deciding it was all too much trouble?


Contents

The business began in 1940, with a restaurant opened by brothers Richard and Maurice. in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald by 1969 when the company first filed a US trademark on a clown shaped man having puffed out costume legs.

McDonald's first filed for a U.S. trademark on the name on May 4, 1961, with the description "Drive-In Restaurant Services," which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early restaurants in the early years. The famous double arched "M" symbol in use today did not appear until November 18, 1968, when the company filed a U.S. trademark.

Timeline

1948: Richard and Maurice McDonald open the first McDonald's restaurant in San Bernardino, California.

1955: Ray Kroc opens his first McDonald's restaurant in Des Plaines, Illinois he incorporates his company as McDonald's Corporation.

1960: The slogan, "Look for the Golden Arches," is used in an advertising campaign.

1963: Ronald McDonald is introduced to American audiences in his first commercial and becomes the official mascot of McDonald's

1965: McDonald's goes public.

1968: The Big Mac is added to the menu and the current logo was introduced. Also, the famous double mansard roofs were introduced.

1970: McDonaldland debuts on television, featuring a big cast of Kid-Friendly colorful characters inhabiting a land of McDonald's food.

1973: Breakfast items begin to appear on the menu, with the debut of the Egg McMuffin. 1974: The first Ronald McDonald House opens in Philadelphia.

1975: The first McDonald's drive-thru window appears.

1979: The children's most famous Happy Meal makes its debut.

1983: Chicken McNuggets are introduced.

1985: McDonald's becomes one of the 30 companies that make up the Dow Jones Industrial Average.

1987: The Children's most famous indoor playground PlayPlace makes its debut

1996: The Big yellow eye on top with beige bricks makes its debut and two new buttons were added on the soft drink lids which were the Pentagon which stands for Pibb and the target (bullseye) which marks King tea.

1998: The company takes its first stake in another fast-food chain, buying a minority interest in Colorado-based Chipotle Mexican Grill.

2000: McDonald's buys the bankrupt Boston Market chain. 2003: McDonald's sells Donatos in order to refocus on its core hamburger business. The long time slogan "I'm lovin it made its debut.

2006: McCafe Chemical Romance releases their album "The Black Parade".

2015: The Hamburglar was reintroduced.

2016: 'The "I'm lovin it" slogan was removed from the website and started phasing out I'm lovin it due to it has been in use for a long time since when it was introduced in 2003. Also, McDonald's introduced the Stand-alone McCafe Coffee Shops

2018: More indoor PlayPlaces were added to McDonald's restaurants internationally like Australia and around the world. Also, the 50th anniversary of the famous mansard roofs and the current logo.


7 Weird KFC Myths, Debunked By KFC


Buried on KFC’s website are a series of ‘Facts’ the company insists are fake news. More than anything, it would like you to stop believing in them.

KFC has been a popular fixture of the fast food industry since the 1950s. In that time, a lot of damaging rumours and urban legends have flared up about the company, some of which persist to this day. Are any of them true? Take a look and judge for yourself.

The Most Revealing Responses From McDonald's 'Our Food Your Questions' Campaign

For the past few years, McDonald's Australia has been inviting customers to grill the company about its products on the Our Food Your Questions website. No question is off-limits, including whether Quarter Pounders have shrunk in size (they have) and whether McMuffins use free-range eggs (they don't). While this was obviously a PR stunt designed to engage customers and their wallets, the amount of transparency still surprised us. Here are 15 of the most revealing -- and weirdest -- responses from the campaign so far.

#1 KFC’s 11 herbs and spices are no longer secret

At least once a year, media outlets regurgitate a story about KFC’s ‘secret’ herbs and spices getting leaked. (We’ve done it ourselves here, here and here.)

Most of the stories stem from claims made by Joe Ledington, the nephew of KFC founder Colonel Sanders who alleges to have discovered the secret recipe in a family scrapbook.

On its website, KFC is sticking to a firm denial:

“One of the biggest trade secrets in the world is the Colonel’s secret blend of 11 herbs and spices… Very very very few people in the entire world know the actual secret, so if someone claims they do, they’re probably lying to impress you.”

You could take KFC’s word for it – or you could follow the alleged recipe and judge for yourself.

How To Make Real KFC Chicken (With All 11 'Secret' Herbs And Spices)

#2: KFC imports its ingredients from overseas

Not so, assures KFC – mainly because it would actually be more expensive to import fresh poultry from overseas. (This isn’t exclusive to KFC, either – pretty much all raw chicken meat available in Australia is grown in Australia.)

“All of our chicken comes from Aussie poultry farms and most of our fresh produce – such as our lettuce and tomatoes – is grown right here, as is the flour we use to make our burger buns, tortillas and dinner rolls,” KFC says on its website. “The potatoes we use to make our famous chips generally come from Tassie and Victoria and the high-oleic canola oil we use for cooking them is also Australian-grown.”

With that said, KFC acknowledges that it “sometimes” sources non-chicken produce from overseas due to “low cropping levels” – but only as a temporary measure.

#3: KFC uses frozen meat

Nope. At least, this isn’t true most of the time. According to KFC, “at least 97%” of its fillets, strips and boned chicken are delivered fresh and unfrozen from Australian suppliers including Inghams, Steggles and Golden Farms and used immediately.

“We’re known for having the world’s best fried chicken, and there’s just no way we could have that reputation if it wasn’t fresh,” KFC claims. “After our food is cooked, it’s only held hot for a specified, short length of time. If it isn’t sold before the holding time expires, it’s taken off the shelf.”

There are a few exception, however. As we discovered during a KFC kitchen tour, high-volume sides like popcorn chicken and nuggets are floured off site and kept frozen prior to cooking.

How KFC Australia Makes Its Chicken

#4: ‘Colonel Sanders’ is a fictional mascot

Apparently, there’s a persistent belief that KFC’s bearded, grandfatherly frontman is a fictional character – just like Ronald McDonald or the guys from Guzman Y Gomez. A Wikipedia search clears this up instantly – but KFC still spells it out on its website:

“In 1930, in a humble service station in Corbin, Kentucky, 40-year old Harland Sanders began feeding hungry travellers. His delicious fried chicken was a hit and he continued to expand his empire until he sold the franchise in 1964, while remaining the face of the company.”

Sanders died in 1980 at the ripe old age of 90 – which suggests he didn’t regularly partake in his product. Somewhat depressingly, he was buried in his trademark white suit and black western string tie. (Imagine if you have to wear your funeral attire in the afterlife for eternity. The only worse-off celebrity is Bela Lugosi, who was buried in his Dracula outfit.)

#5: KFC changed its name to escape false advertising

Some people believe the US government forced KFC to change its name from ‘Kentucky Fried Chicken’ because it started using genetically modified birds that aren’t technically chickens. In some versions of the rumour, these lab grown creations have multiple wings and legs to save on costs. (More on which below.)

“Definitely not true. You know the ‘C’ in KFC still stands for chicken, right? We probably changed our name to KFC because it’s shorter and easier.”

In any event, KFC recently resurrected its original branding which should help to put this rumour to bed once and for all.

'KFC' Is Getting The Chop In Australia (But Don't Freak Out)

Since 1991, KFC has been synonymous with fried chicken but the fast-food franchise has plans to kill off its iconic logo and name for the past three decades in favour of nostalgia. That's right: we're apparently ditching the acronym and going back to 'Kentucky Fried Chicken'.

#6 KFC fattens its chickens with steroids and artificial hormones

This is one of the more persistent urban legends out there and it has been levelled at a wide range of fast food outlets and chicken producers. In reality, no chickens or eggs produced in Australia contain added hormones, and they have not been given hormones for decades.

“We demand high levels of animal welfare standards from our chicken suppliers, all of whom are required to be members of the Australian Chicken Meat Federation and to strictly follow the Model Code of Practice for the Welfare of Animals, Domestic Poultry,” KFC adds on its website.

#7: KFC uses lab-created ‘spider chickens’

Image: Business Insider

When it comes to fast food conspiracy theories, this one’s right up there with Pizzagate. Apparently, KFC has a secret lab where it grows genetically-mutated chickens – with eight legs and six wings per bird. No, really. Here’s an excerpt from one of the original news reports:

These so-called ‘chickens’ are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers and no feet. They grow with multiple legs and wings on one ‘chicken.’ Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC because it saves them money for their production costs.

In 2016, KFC actually won a lawsuit against three Chinese companies who were charged with spreading the above rumour. Needless to say, KFC denies the accusation on its website:

“Of all the crazy hoaxes about KFC, this one takes the cake. Just to be super clear – KFC does not and never will use spider chickens. Spider chickens are not real.”

Or are they? Or ARE they? OR ARE THEY. Methinks they protest too much.

KFC Just Opened A Futuristic Drive-Thru In Australia

Kentucky Fried Chicken, or KFC as we know it, is rearing up to open its first drive-through only concept store in Australia. It's the first place in the world to launch the idea so here's how it differs from a regular restaurant.


7 Oldest McDonald’s in America

McDonald’s is one of the biggest and most successful fast food franchises in the world. Created by brothers Maurice and Richard McDonald and franchised by Ray Kroc, this food chain has grown to serving 68 million customers across over 120 countries daily.

But like all mega-successful brands, McDonald’s had humble beginnings. Here’s a list of the first and earliest McDonald’s outlets!

7. Kroc’s Second McDonald’s Outlet

Year: 1956-Unknown
Still active?: No
State: Illinois

image credit: chicagoist

While continuing to search for more franchisees for his McDonald’s chain, Kroc discovered that the McDonald brothers had given a license to their franchise in Cook County, Illinois to the Frejlach Ice Cream Company without telling him. This move greatly angered Kroc and made his desire to build his fast food chain alone.

Kroc bought those rights off of the ice cream company for five times the initial value – $25,000 – and continued building his brand, cutting ties with the brothers in the process. By 1959, he had opened 102 McDonald’s restaurants. And that, as they say, is history.

6. Kroc’s First McDonald’s Outlet

Year: 1955-Present
Still active?: Yes
State: Illinois

image credit: Chicagoist

The McDonald brothers had been using Ray Kroc’s Multimixer milkshake machines, which he sold for the Price Castle brand, in their San Bernardino outlet. News travelled to Kroc, and he was immediately interested. He and his friend Charles Lewis visited the outlet, and Lewis made a number of suggestions that would potentially improve the recipe for the McDonald’s burgers.

Kroc felt that the McDonald brothers’ ideas could create huge success and wanted to franchise the restaurant around the whole country. The brothers were skeptical, but Kroc said he would take on the majority of the responsibility of that task and offered them 0.5% of the gross sales.

Kroc opened his first McDonald’s in 1955 in North Lee Street, Des Plaines, and had the interior painted by Eugene Wright of Wright’s Decorating Service. He decided to design the restaurant in yellow and white, with dark brown and red as secondary colors. This cemented the color scheme that McDonald’s would use till today.

In 1990, the McDonald’s Corporation acquired this particular outlet and rehabilitated it, returning it to its original condition but with more modern infrastructure, and set up a gift shop and museum next to it.

5. Oldest Surviving McDonald’s in USA and the World

Year: 1953-Present
Still active?: Yes
State: California

image credit:Lucas Peterson

The second franchisee to pick up on the new design and ideas was actually Fox’s brother-in-law, Roger Williams, and a friend, Burdette “Bud” Landon. The three of them worked with the same company, and the second new McDonald’s was opened in Lakewood Boulevard, Downey, on the 18th of August 1953.

Today, this very same restaurant is still operational and is officially the world’s oldest surviving McDonald’s. It is even considered a tourist attraction now, complete with its own museum and gift shop.

At the time of its creation and for several decades after, this McDonald’s was quite different from other existing McDonald’s outlets, as it was the only one that was franchised with the McDonald brothers and not with Ray Kroc, meaning it was not given any modernization requirements following Kroc’s takeover of the franchise. As such, it had a different menu and didn’t even implement the famous Big Mac into it.

However, this joint almost didn’t survive. In the mid-1970’s, a new corporate McDonald’s opened very nearby, and the menu difference caused this older outlet to have a bad dip in sales. In 1990, it was finally taken under Kroc’s McDonald’s Corporation but then was damaged by the Northridge earthquake in 1994.

Due to all this, the corporation wanted to demolish it, but the outlet was listed on the National Trust for Historic Preservations’ 11 Most Endangered Historic Places that very year, causing many to demand that it was saved. The corporation decided to restore and repair the restaurant, and after two years, it was reopened successfully.

4.The Birth of the Golden Arches

Year: 1953-Unknown
Still active? :No
State: Arizona

image credit:Wikipedia

The McDonald brothers continued to long for improvement in their restaurant and decided to construct a brand new building that would be more appealing to the eye. They took this decision seriously and were careful about searching for and hiring the right architect. Eventually, after interviewing a few different options, they hired Stanley Clark Meston from Fontana.

With the new design, the McDonald brothers aimed to create and set up new equipment that would make their operations more efficient. Meston worked with the brothers in a quaint and unorthodox way – he drew out the measurements of the restaurant-to-be’s equipment with chalk on the ground of a tennis court behind their home.

Plans were made to change McDonald’s into a fast food chain instead of the sit-down diner it had been formerly, and the brothers came up with marketing techniques to make this happen. They planned to turn off the heating and have angled, spaced out seating that would discourage customers from staying for too long. They also wanted to serve drinks in cone-shaped cups, forcing customers to have to hold on to their drinks while eating. These ideas served as inspiration for other fast food chains later on, such as Subway and Burger King.

Aside from the added, improved equipment, the new McDonald’s was also set to have a better design. Bright colors – red and white tiles, colored sheet metal, and bright neon signs in red, white, yellow, and green – were set to make the restaurant even more attractive. They also drew up plans for two yellow sheet-metal arches in a bright, neon yellow that would run across the roof this was the birth of the famous golden arches. They also created a mascot – a chubby character in a chef’s hat called “Speedee”.

With these ideas and drawings, the McDonald’s brothers set out to find franchisees. Their first was Neil Fox, who worked as a distributor for General Petroleum Corporation. His first stand opened in May 1953 and was officially the first McDonald’s fast food outlet and the first to have its famous golden arches.

3. The First McDonald’s

Year: 1948-Unknown
Still active?: No
State: California

image credit:BusinessInsider

When the McDonald brothers reopened their restaurant in December 1948, they greatly simplified their menu’s contents, only serving hamburgers, cheeseburgers, apple pie, potato chips, soft drinks, and coffee.

A year later, the brothers changed the menu again, removing the chips and pie and replacing them with French fries and milkshakes. They also made alterations to their operating system by removing carhops and setting up a self-service system – one that would continue to be used till this day.

The brothers, by this point, had learned much about operating a restaurant and worked to focus on their kitchen’s operations, making them more streamlined and setting up an assembly line to make orders go out faster and more smoothly.

2. McDonald’s Bar-B-Que

Year: 1940-1948
Still active?: No
State: California

image credit:Amusingplanet

About 40 miles to the east of The Airdrome’s original location, the McDonald’s brothers opened up a restaurant in the style of a carhop drive-in on West 14th and 1398 North E Streets in San Bernardino. The restaurant focused on serving barbecue food and had twenty-five items on the menu.

Their restaurant saw a good amount of success, but a few years into their operations, the McDonald’s brothers realized that a majority of the profit they were earning came from the sale of hamburgers, not the other barbecue items on the menu. They decided, once more, to close down the restaurant temporarily and reopen with new branding and a new menu again.

1. The Airdrome

Year: 1937-1940
Still active?: No
State: California

image credit: amusingplanet

While technically not the first actual McDonald’s by name, The Airdrome was the McDonald family’s first venture into the food and restaurant industry. Opened by Patrick McDonald, the father of the family, The Airdrome was a simple food stand situated on Huntington Drive, Monrovia, California.

At first, The Airdrome only served hot dogs, but gradually expanded its menu to include hamburgers and orange juice. The stall did well, but eventually, the McDonald’s brothers decided to close it down and move it to change up their menu and branding in 1940.

References

1. Skrabec, Quentin R. Skrabec Jr., Quentin R. (2012). The 100 Most Significant Events in American Business: An Encyclopedia. ABC-CLIO. p. 206.
2. Bryson, Bill (1994). Made in America. p. 338.
3. Hess, Alan (March 1986). “The Origins of McDonald’s Golden Arches”. Journal of the Society of Architectural Historians. 45 (1): 60–67.


Courtesy of McDonalds Hong Kong

Where You Can Get It: Hong Kong

Seriously, why do we not have this in the U.S.? McDonald's creamy soft-serve is just begging to be made into a Coke float. Not into dairy? McDonald's Hong Kong also serves lemon coke, which is what it sounds like: soda with fresh lemon slices.

And if you're looking for something to go with that burger, here are The Best and Worst McCafe Drinks at McDonald's.


McDonald’s to (Temporarily) Change Its Name in Australia - Recipes

Available at participating restaurants.

For a limited time. Serving Suggestion. COOKIE TIME® is a registered trade mark used under licence by Cookie Time Limited.

Wraps and Salads are available from 10:30am until midnight. Serving suggestion.


McDonald's reducing menu, eliminating all-day breakfast during coronavirus outbreak

McDonald’s is reducing its menu, along with eliminating the all-day breakfast option due to the coronavirus outbreak.

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McDonald’s is altering its menu during the coronavirus outbreak to “simplify operations” for its crew members.

The fast-food chain announced it would be temporarily removing some items from the menu as well as eliminating the all-day breakfast option.

USA president of the chain, Joe Erlinger, intimated on Twitter that the all-day breakfast reduction is not permanent. (iStock)

McDonald’s, which has had to limit service to delivery and takeout, made the move to “simplify operations in our kitchens and for our crew,” Bill Garrett, senior vice president of operations for McDonald’s USA, in a statement to Fox News.

Joe Erlinger, president of McDonald's USA, intimated on Twitter that the all-day breakfast reduction is not permanent.

McDonald’s did not confirm what items will be removed from the menu, but in its statement, the brand said it is working with “franchisees and local restaurants to focus on serving our most popular choices.”

"We will regularly evaluate the situation and look to move back to our regular menu as soon as possible. We look forward to continuing to serve our customers through take-out, Mobile Order & Pay, Drive Thru or McDelivery at the majority of our restaurants," the statement concluded.


Ronald was facing backlash on his marketing to kids

Ronald McDonald may have been McDonald's main mascot since the 1960s, but his presence was wearing thin before those terrifying clown sightings of 2016. Various watchdog groups had been criticizing Ronald's marketing of unhealthy fast food to impressionable kids for years (via The Chicago Tribune). Representatives of Corporate Accountability International went so far as to call him fast food's version of Joe Camel. Ouch.

Former CEO Don Thompson attempted to defend Ronald saying in 2014, "You don't see Ronald McDonald eating food." Basically, the message seemed to be that Ronald doesn't eat it — he just sells it. A rebranding of a cooler Ronald McDonald that year that would vibe more with the adult image McDonald's was shooting for was also a flop (via The Washington Post).


Welcome to Macca's as McDonald's goes Aussie

SYDNEY (Reuters) - Looking for a McDonald’s in Australia this month? You may bump into a “Macca’s” instead.

The international fast food giant will temporarily change signs at selected stores across the country to “Macca’s,” the affectionate Australian nickname for the chain, in celebration of Australia Day, which falls on January 26 - a move that is its first such globally.

“We’re incredibly proud to embrace our ‘Australian-only’ nickname,” said Mark Lollback, the company’s chief marketing officer in Australia, in a statement on Tuesday.

“What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?”

Surveys have showed at least 50 percent of Australians use the nickname.

Thirteen stores will change their store signage this week, starting from the state of New South Wales on Tuesday, the company said. The regular signage will return from Feb 4.

Australian English has a number of unique turns of phrase. According to a national survey, “Macca’s” is the second most recognized Australianism, just behind “footy” for Australian rules football.

The popularity of the nickname has also prompted McDonald’s to call on Macquarie Dictionary, the authority on the English language in Australia, to include “Macca’s” in their online version, a proposal supported by one third of Australians, the company said.


Watch the video: McDonalds to change name in Australia (December 2021).